Home Audience Ad
Products		 Ad Specs/
Policies		 Testimonials Contact Us
 
 
 Demographics Overview 
 Self-Directed Audience 
 Audience Personas 
 Audience Profile By Segment:
Lending
Banking
Insurance 		 
 

 

Audience
Demographics Overview
With millions of unique visitors who are both affluent and educated, Bankrate provides an attractive audience base for many types of advertisers.
  Bankrate Audience Demographics Overview
  Unique Visitors, July 2008 6,456,644
  Male
Female
 59%
41%
  Mean Age
Median Age		 46.2
46.1
  HHI $50k+
HHI $75k+
HHI $100k+
Mean HHI
Median HHI		 82%
59%
36%
$93,332
$84,762
  Attended College
College Grad/Post Grad
Professional/Managerial		 91%
67%
45%
  Married
Children under 18 in HH
 73%
40%
Source: Omniture, August 2008, and Nielsen//Netratings @Plan, Fall 2008
 
 
About Bankrate | Privacy | Online Media Kit | Partnerships | Investor Relations | Press/Broadcast | Contact Us | Sitemap
NASDAQ: RATE | RSS Feeds | Order Rate Data | Bankrate Canada | Bankrate China

* Mortgage rate may include points. See rate tables for details. Click here.
* To see the definition of overnight averages click here.

Bankrate.com ®, Copyright © 2008 Bankrate, Inc., All Rights Reserved, Terms of Use.

Bankrate Privacy Policy
Except as otherwise expressly agreed in writing by Bankrate, the terms and conditions governing all advertising with Bankrate are set forth in Bankrate's Advertising Terms and Conditions located at www.bankrate.com/terms. Any and all other materials or information displayed on Bankrate.com or received from Bankrate or its representatives regarding advertising with Bankrate shall not be binding on Bankrate and are subject to the terms and conditions set forth in Bankrate's Advertising Terms and Conditions.