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Bankrate's CPC Advertising Program

How it Works

With this performance-based program, you will be charged only when a Bankrate user clicks on your hyperlink or phone icon. This means you will pay only for qualified consumers who are interested in YOUR financial products and eager to learn more.

If they don't click, you don't pay.

There are five important points to remember about Bankrate's CPC Advertising Program:

#1	Bankrate's Rate Tables
#2	The ODES/ADES Interfaces
#3	The Advertiser Portal
#4	Payment Plan Options
#5	Company Name Link and Phone Icon Link

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#1 Bankrate's Rate Tables

Qualified Consumers: there is no better quality lead than consumers who are in the process of comparing rates.

Geo-targeted: Reach the right consumers, in the right markets. Bankrate covers over 400 markets in all 50 states.

Interactivity: With a hyperlink or telephone icon on Bankrate’s tables, thousands of in-market consumers will have direct and immediate access to you.

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#2 The ODES/ADES interfaces (Online/Automated Data Entry System)

Bankrate's ODES/ADES platforms are where you enter and update your rate and market information.

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#3 The Advertiser Portal

We have built an "Advertiser Portal" for managing your CPC campaigns.

Budget management: Setting and maintaining your monthly budget

Campaign management: Allocating funds by product and market

Reporting: Monitoring your click performance by product and market

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#4 Payment Plan Options
1. Direct Bill An advertiser signs an insertion order and agrees to spend a certain amount on CPC every month. The client is billed at the end of the month based on the number of clicks they received. 2. Credit Card Fixed: An advertiser agrees to pay a fixed amount during a particular month. That amount is billed directly to their credit card. Continuous: An advertiser agrees to pay a certain amount each month and that amount is billed to their credit card every month until they cancel the program. Pay as you go: The credit card is charged on a daily basis based on the number of clicks the advertiser receives.

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#5 Company Name Link and Phone Icon Link
Clicks are counted on Company Name Link and Phone Icon Link. Clicks are not charged from the Company Name link within the Profile pop-up window.

* Mortgage rate may include points. See rate tables for details. Click here.
* To see the definition of overnight averages click here.

Bankrate Privacy Policy

Except as otherwise expressly agreed in writing by Bankrate, the terms and conditions governing all advertising with Bankrate are set forth in Bankrate's Advertising Terms and Conditions located at www.bankrate.com/terms. Any and all other materials or information displayed on Bankrate.com or received from Bankrate or its representatives regarding advertising with Bankrate shall not be binding on Bankrate and are subject to the terms and conditions set forth in Bankrate's Advertising Terms and Conditions.