Audience
|
| Self-Directed Audience |
|
Bankrate users are take-charge, do-it-yourselfers
in all aspects of life. Whether managing their finances
or health, or enjoying leisure activities, Bankrate's users
prefer to "do-it-themselves" and to leverage the
convenience of the Internet to make decisions.
|
Leisure
|
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Shop online for home improvement products |
|
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Do own home repairs/renovations |
|
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Purchase finance/tax software for home |
|
|
|
Finance
|
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Subscribe to financial magazines such as Money and
Fortune |
|
|
Watch financial TV programs |
| |
Read Wall Street Journal and New York Times |
|
|
|
Health
|
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Purchase vitamins/supplements online |
|
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Read health & fitness magazines |
|
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Shop for diet/fitness products online |
|
|
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Convenience
|
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Shop for cars online |
|
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Shop for groceries online |
|
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Rent cars and book flights online |
|
|
Bank online |
|
| Source: Nielsen//Netratings @Plan,
Fall 2008. All listed psychographics indexed at 140 or higher. |
| |
